Every growing business needs a steady flow of new customers. Yet qualifying, converting, and onboarding those customers can be demanding—especially for a small team.
The good news is that you're probably already using an email marketing tool that helps relieve some of the strain. By expanding upon native automations available in tools like Mailchimp or ActiveCampaign, you can optimize your lead management process and grow your business, no matter how big your team is.
I know this because I've seen it work. Over the years, I've helped many startups with limited resources, and we've had to get creative to meet our goals. Today, I want to share a strategy I've used a dozen times to do more with less at your small business.
It involves two main pillars:
- A source of truth: Centralizing your data so that you have everything in one place and all your automations can talk to each other.
- Growth through automation: Creating personalized automations that allow you to save time, reduce human error, and do essential work in your business without you having to do it.
